The most recent Range Rover Sport advert was filmed at Harewood House, a Grade II-listed Georgian country estate in West Yorkshire. According to the Land Rover Media Newsroom, "production took place at the Harewood House country estate in West Yorkshire." Further back, a 1985 Range Rover advert used the Lake District as its backdrop.
Harewood House sits roughly 7 miles from both Leeds and Harrogate, making it accessible but still genuinely rural in feel. The estate covers 4,000 acres of grounds, according to UK location broker Silverstein Locations, which lists the property for commercial shoots. The Yorkshire Evening Post described it as a "high-speed film set" during the Range Rover Sport production.
Land Rover announced the campaign in October 2024. It starred actor Theo James alongside the Range Rover Sport, using the estate's long drives and landscaped parkland to frame the car against a backdrop of Georgian architecture. The combination of formal grounds and open countryside gave the production team a lot to work with on a single site.
Land Rover has a long history of using British landscapes. In 1985, a Range Rover advert was filmed in the Lake District, leaning heavily on the drama of the fells and open water. The tagline from that campaign was simple and direct: "Now you know what people see, in a Range Rover." It is a good illustration of how little the brand's visual instincts have shifted over four decades.
The practical answer is space. A 4,000-acre estate gives a film crew room to shoot at speed without running out of scenery or hitting a public road. West Yorkshire also offers varied terrain within a short drive: moorland, formal gardens and stone-built architecture all within reach of a single base. That flexibility keeps production costs down and gives editors more material to cut from.
## Quotations > Production took place at the Harewood House country estate in West Yorkshire, where heritage meets modern sophistication. > — Land Rover Media Newsroom (https://media.landrover.com/en-gb/news/2024/10/range-rover-sport-forms-powerful-screen-partnership-theo-james) > Now you know what people see, in a Range Rover. > — 1985 Range Rover advert tagline (via Andrew Ryan, Leyland Chronicles Facebook) (https://www.facebook.com/Leyland.Chronicles/posts/1985-range-rover-advert-filmed-in-the-lake-district-uknow-you-know-what-people-s/1789753891149672/) ## Frequently asked questions ### where was the Range Rover Sport advert filmed The Range Rover Sport advert was filmed at Harewood House, a Grade II-listed Georgian country estate in West Yorkshire. The production was announced by Land Rover in October 2024 and starred actor Theo James. The estate's 4,000 acres of grounds and Georgian architecture provided the backdrop for the commercial. ### how far is Harewood House from Leeds Harewood House is located approximately 7 miles from Leeds, making it easily accessible while maintaining a rural setting. It's also roughly 7 miles from Harrogate, positioning it conveniently between both towns in West Yorkshire. ### what Land Rover advert was filmed in the Lake District A Range Rover advert was filmed in the Lake District in 1985 with the tagline 'Now you know what people see, in a Range Rover.' The production used the dramatic fells and open water landscapes as its backdrop. ### how big is Harewood House estate Harewood House estate covers 4,000 acres of grounds, according to UK location broker Silverstein Locations. The expansive property provides diverse filming locations, from formal landscaped parkland to open countryside. ### who starred in the Range Rover Sport commercial Actor Theo James starred in the Range Rover Sport commercial filmed at Harewood House. The advert was announced by Land Rover in October 2024. ## Sources 1. [Stately Home Filming Location Yorkshire | Georgian Estate in Range Rover Ad — SL – UK Location Broker offering Location Services for TV, Film and Media Productions](https://www.silversteinlocations.com/journal/location-spotlight-georgian-stately-home) (www.silversteinlocations.com) 2. [1985 Range Rover advert filmed in the Lake District (UK) "Now you ...](https://www.facebook.com/Leyland.Chronicles/posts/1985-range-rover-advert-filmed-in-the-lake-district-uknow-you-know-what-people-s/1789753891149672/) (www.facebook.com) 3. [Leeds venue transforms into 'high-speed film set' for Range Rover Sport advert](https://www.yorkshireeveningpost.co.uk/whats-on/harewood-house-leeds-transforms-into-high-speed-film-set-for-range-rover-sport-advert-starring-theo-james-4889474) (www.yorkshireeveningpost.co.uk) 4. [RANGE ROVER SPORT FORMS A POWERFUL ON-SCREEN PARTNERSHIP WITH THEO JAMES | Land Rover Media Newsroom](https://media.landrover.com/en-gb/news/2024/10/range-rover-sport-forms-powerful-screen-partnership-theo-james) (media.landrover.com)