The People's Postcode Lottery adverts in 2026 feature a large roster of well-known faces, led by Amanda Holden, Sian Welby, Myleene Klass, Jenni Falconer, and Chris Moyles. The 'Big Spring Win' campaign also includes Emma Willis, Davina McCall, Fred Sirieix, and Mike Wedderburn. Alongside these TV and radio names, the lottery uses a small team of local ambassadors who appear in regional activity.
The 'Big Spring Win' is the main 2026 campaign running across TV, TikTok, and social media. The presenter lineup includes:
The campaign launched in February 2026, with the full cast reported at that time, noting the introduction of an airship and a new visual style. The Big Spring Win campaign promoted a £25.7 million prize pot in the April draws.
The festive campaign focused on a smaller core group: Davina McCall, Emma Willis, and Mike Wedderburn. They promoted a prize pot of £38.2 million, described by the lottery as its biggest-ever Christmas offering. The Big Spring Win TV spot was directed by Vince Peone through The Gate+ and created in-house by People's Postcode Lottery, with media planning handled by the7stars in partnership with the lottery's own media investment team.
That Christmas push also included a takeover week across four major radio shows, with branded segments asking listeners: "Is your door in the draw?"
Of all the names to have appeared across multiple campaigns, Davina McCall is the closest thing the lottery has to a consistent lead presenter.
Beyond the headline TV names, People's Postcode Lottery uses local ambassadors who represent the brand at community level. The current ambassadors are Judie McCourt, Matt Johnson, and Danyl Johnson. These are the people most likely to appear in regional content, social posts, and prize-draw announcements, rather than the main national TV spots.
Anna Russell, Head of Marketing at People's Postcode Lottery, said: "Big Spring Win builds on the platform audiences already recognise and love, while evolving how we show up across media. Since launch, Postcode Lottery players have raised over £1.5 billion for charitable causes, reinforcing purpose at the heart of every campaign." Using a wide cast means the brand can place a recognisable face in front of different audience segments without leaning on a single spokesperson. It also helps when one campaign needs to feel fresh on ITV, talkSPORT, and Instagram simultaneously.
The adverts promote a monthly ticket price of £12.50, which enters players into all People's Postcode Lottery draws. In 2026, a £250,000 prize runs each month (excluding December draws). The June Millionaire Street draws carry an estimated maximum possible ticket prize of £380,000, with winning postcodes announced daily from 6 June to 3 July.
At least 30% of each ticket price goes to charity. The lottery currently manages draws for 20 charities. Postcode Lottery Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 829.
## Quotations > This campaign builds on a creative world that has become instantly recognisable. The introduction of the airship and dynamic new visuals allow us to amplify our brand's energy in an exciting way. > — Mark Harrison (Head of Creative, People's Postcode Lottery) (https://www.marketing-beat.co.uk/2025/03/04/postcode-lottery-spring/) > To stay relevant, we are meeting audiences where they are, whether that's on TV, radio, or social media. > — Anna Russell (Head of Marketing, People's Postcode Lottery) (https://www.marketing-beat.co.uk/2025/03/04/postcode-lottery-spring/) ## Frequently asked questions ### who are the presenters in the Postcode Lottery Big Spring Win advert The 'Big Spring Win' campaign features Amanda Holden, Sian Welby, Myleene Klass, Jenni Falconer, Chris Moyles, Emma Willis, Davina McCall, Fred Sirieix, and Mike Wedderburn. The campaign launched in February 2026 across TV, TikTok, and social media, promoting a £25.7 million prize pot in the April draws. ### who was in the Postcode Lottery Christmas advert 2025 The festive campaign featured Davina McCall, Emma Willis, and Mike Wedderburn promoting a prize pot of £38.2 million, which the lottery described as its biggest-ever Christmas offering. The ad was directed by Vince Peone through The Gate+ and created in-house by People's Postcode Lottery. ### how much does a Postcode Lottery ticket cost per month A monthly ticket to the People's Postcode Lottery costs £12.50 and enters you into all the monthly draws. At least 30% of each ticket price goes to charity, with the lottery managing lotteries for 20 different charities. ### what is the biggest Postcode Lottery prize ever The biggest-ever festive prize pot promoted by People's Postcode Lottery was £38.2 million during the Christmas campaign. For regular draws in 2026, monthly prizes of £250,000 are running each month excluding December. ### is Postcode Lottery licensed and regulated in the UK Yes, Postcode Lottery Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 829. This ensures the lottery operates legally and fairly for all participants. ## Sources 1. [People's Postcode Lottery: Big Spring Win • Ads of the World™ | Part of The Clio Network](https://www.adsoftheworld.com/campaigns/big-spring-win) (www.adsoftheworld.com) 2. [Ambassadors - Postcode Lottery](https://www.postcodelottery.co.uk/about-us/ambassadors) (www.postcodelottery.co.uk) 3. [Watch: People's Postcode Lottery's star-studded 'Big Spring Win ...](https://www.marketing-beat.co.uk/2025/03/04/postcode-lottery-spring/) (www.marketing-beat.co.uk) 4. [People's Postcode Lottery's Star Team Return for the Biggest Ever ...](https://adsofbrands.net/en/news/people-s-postcode-lottery-s-star-team-return-for-the-biggest-ever-festive-draw/8870) (adsofbrands.net) 5. [People's Postcode Lottery unveils blockbuster ad featuring all-star cast](https://mbtestsite.mystagingwebsite.com/2024/03/15/peoples-postcode-lottery-ad/) (mbtestsite.mystagingwebsite.com)