L'Oréal Paris's most talked-about UK campaigns in 2025 and 2026 feature Gillian Anderson, Simone Ashley, and a group of ten influencers all aged 45 and over. The brand runs several overlapping campaigns at once, so the face you saw depends on which advert caught your eye. Here is a breakdown of who is appearing and where.
Gillian Anderson is one of the most prominent names. She stars in the Age Perfect campaign, which targets women over 50, and the shoot took place in Paris. Anderson is a good fit for the brief: she has spoken openly about ageing on her own terms, and the campaign leans into that.
Simone Ashley, best known to UK audiences from Bridgerton, was named a L'Oréal Paris UK ambassador more recently, appearing in a campaign built around diversity and strength. Her addition broadens the brand's age range considerably, sitting at the opposite end of the spectrum from the Age Perfect work.
L'Oréal Paris launched what it described as its first mature creator-led campaign, featuring ten influencers all aged 45 and over. The eldest is an Instagram personality known as 'Lady Silver', who has built a following around silver hair and later-life style. CEW UK reported the campaign as a shift toward using social media creators rather than traditional celebrities for this age group.
The age thresholds matter. The influencer campaign requires participants to be at least 45. The Age Perfect line, fronted by Gillian Anderson, targets women over 50. These are separate campaigns with different products, which is why you might see quite different faces depending on whether you are watching a TV spot or scrolling Instagram.
A L'Oréal Hyaluron Pure hair product advert was released on 4 July 2025 via an Instagram Reel. The voiceover line is: "I need fresh and hydrated hair. I can have it all." The speaker in that reel was not publicly identified in the caption. If you spotted a hair advert and are trying to place the face, the Hyaluron Pure campaign is the most likely candidate for anything running across social media from mid-2025 onward.
The brand runs product-specific campaigns rather than one global advert. Skincare, hair colour, mascara, and haircare lines each get their own talent and their own brief. There is no single answer to "who is in the L'Oréal advert" because the cast changes depending on the product, the channel, and the target demographic.
The mature influencer push is a deliberate response to criticism that beauty advertising skews young. By featuring ten creators aged 45 and over, including Lady Silver as the eldest, L'Oréal Paris is making a visible point about who its products are for. The Gillian Anderson Age Perfect campaign reinforces the same message at the 50-plus end of the market.
If you caught an advert on TV and want to identify the person in it, search L'Oréal Paris UK's official Instagram or YouTube channel and filter by recent uploads. The brand tags its campaigns clearly by product line. For the Age Perfect work, search for Gillian Anderson alongside the product name. For the influencer campaign, searching 'Lady Silver L'Oréal' will surface the relevant content. The Hyaluron Pure hair advert is findable directly via L'Oréal Paris UK's Instagram Reels from July 2025.
If the face you saw does not match any of the above, it may be from a regional campaign or a paid partnership that did not receive a formal press announcement. That is increasingly common as brands shift budget toward creator content that runs only on social platforms, often without any fanfare at all.
## Quotations > I need fresh and hydrated hair. I can have it all. > — Unidentified speaker in L'Oréal Hyaluron Pure advert (Instagram Reel, released 4 July 2025) (https://www.instagram.com/reel/DLsSAcqMS65/) ## Frequently asked questions ### who is in the L'Oreal Paris advert UK 2025 L'Oréal Paris's main UK campaigns feature Gillian Anderson in the Age Perfect campaign targeting women over 50, and Simone Ashley from Bridgerton as a new ambassador. The brand also launched a mature creator-led campaign with ten influencers aged 45 and over, including an Instagram personality known as 'Lady Silver'. ### is Gillian Anderson a L'Oreal ambassador Yes, Gillian Anderson is a L'Oréal Paris ambassador and stars in the Age Perfect campaign, which was shot in Paris. The campaign targets women over 50 and aligns with Anderson's public stance on ageing on her own terms. ### Simone Ashley L'Oreal Paris campaign Simone Ashley was named a L'Oréal Paris UK ambassador and appears in a campaign celebrating diversity and strength. Her role broadens the brand's age range, contrasting with their mature-focused Age Perfect campaign. ### how many influencers in L'Oreal mature campaign L'Oréal Paris's first mature creator-led campaign features ten influencers, all aged 45 and over. The eldest is 'Lady Silver', an Instagram personality known for her silver hair and later-life style content. ### what age is L'Oreal Age Perfect campaign for The L'Oréal Paris Age Perfect campaign, starring Gillian Anderson, targets women over 50. It represents the brand's focus on this demographic with a campaign shot in Paris. ## Sources 1. [L’Oréal Paris launches Its First Mature Creator-led Campaign Featuring Influencers Over 45 – CEW UK](https://cewuk.co.uk/loreal-paris-launches-its-first-mature-creator-led-campaign-feauturing-influencers-over-45/) (cewuk.co.uk) 2. [Dismiss](https://www.loreal-paris.co.uk/gillian-anderson-our-new-ambassador) (www.loreal-paris.co.uk) 3. [Instagram](https://www.instagram.com/reel/DLsSAcqMS65/) (www.instagram.com) 4. [Simone Ashley New L'Oréal Paris UK Ambassador | L'Oréal Paris UK](https://www.loreal-paris.co.uk/simone-ashley-new-loreal-paris-ambassador) (www.loreal-paris.co.uk)