The Hugo Boss advert that generated the most search interest features Dwayne Johnson (widely known as The Rock) as the headline star, alongside Jason Statham, Cardi B, and rapper Quavo. The campaign was directed by Joseph Kahn, a music video director with a long list of high-profile credits. It was built around themes of ambition and drive, which sit squarely in Boss's brand positioning.
Dwayne Johnson leads the cast. He is one of the most recognisable faces in global entertainment: a former WWE professional wrestler turned Hollywood actor, best known for the Jumanji reboots, the Fast and Furious franchise, and Baywatch, and more recently cast as the lead in Martin Scorsese's upcoming film. His association with the Boss brand leans into his public image as someone defined by discipline and self-made success.
Jason Statham appears alongside him. The British actor built his career on action roles, most prominently the Fast and Furious series and the Transporter films, and brings a similarly hard-edged, aspirational quality to the campaign.
Cardi B rounds out the lineup on the music side. The New York rapper broke into the mainstream with "Bodak Yellow" in 2017 and has since become one of the most commercially visible artists in the world. Quavo, the Atlanta rapper and member of Migos, also features.
Joseph Kahn directed the commercial. Primarily known as a music video director, Kahn has worked with a wide range of major recording artists. His visual style runs towards high production value and cinematic scale, which fits a campaign pairing a luxury fashion brand with four globally recognised celebrities.
The campaign centres on ambition. Boss has leaned into the idea that wearing the brand is connected to a particular mindset: working hard, setting goals, refusing to settle. The choice of Dwayne Johnson is not accidental. His personal story, professional wrestling, a series of career pivots, becoming one of Hollywood's highest-paid actors, maps onto that message in a way a conventional model would not.
Cardi B and Quavo bring a similar energy from the music world. Both built careers outside conventional routes. Statham, despite being British, carries an international action-hero persona that travels well across markets.
The campaign attracted significant attention for the scale of its cast and production, accumulating millions of views across platforms. The combination of a wrestler-turned-actor, a British action star, and two major hip-hop artists was an unusual mix for a European heritage label, which partly explains why it still comes up in searches.
The campaign was a specific project rather than a long-term ambassadorial contract in the traditional sense. Hugo Boss has continued to run celebrity-fronted campaigns since then, working with different talent depending on the season and product line. If you are searching for a current Boss campaign in 2026, the brand's own website and social channels will have the most up-to-date cast information, since campaign talent changes regularly.
It has no direct connection to Vodafone. This article exists to give you a clear answer to the cast question without sending you on a longer search. The short version: Dwayne Johnson, Jason Statham, Cardi B, Quavo, directed by Joseph Kahn.
## Frequently asked questions ### who is in the new Hugo Boss advert The Hugo Boss advert features Dwayne Johnson (The Rock) as the lead star, alongside Jason Statham, Cardi B, and rapper Quavo. The campaign was directed by music video director Joseph Kahn and centres on themes of ambition and drive. ### is Dwayne Johnson in Boss advert Yes, Dwayne Johnson is the headline star of the Hugo Boss advert. He is a former WWE wrestler turned Hollywood actor, best known for the Jumanji reboots and the Fast and Furious franchise. ### what actors are in the Boss commercial The Boss commercial stars Dwayne Johnson and British actor Jason Statham. Statham is known for his roles in the Fast and Furious series and the Transporter films. ### who directed the Hugo Boss advert with Dwayne Johnson Joseph Kahn directed the Hugo Boss advert. He is a music video director with an extensive portfolio of high-profile credits. ### is Cardi B in the new Boss advert Yes, Cardi B appears in the Hugo Boss advert alongside Dwayne Johnson and Jason Statham. The New York rapper broke into the mainstream with 'Bodak Yellow' in 2017.