The lead actress in the TUI TV advert is named Bethany. She is a model, actress, and dancer who became recognisable through TUI's "all-singing, all-dancing" campaign. The advert features what TUI calls a "stellar cast of performers."
Bethany Louise Slater is the actress most closely associated with TUI's TV advertising. A Metro article from January 2018 identified her as a model, actress, and dancer who starred in a TUI campaign built around a breathy cover of Chaka Khan's 'Ain't Nobody'. In that advert, a young woman on a plane tells a flight attendant she'd like to be on holiday faster, setting up the escapist tone TUI has leaned into ever since.
The campaign has been widely described as "all-singing, all-dancing," which fits Slater's background across all three disciplines. TUI's casting tends to favour performers who can handle choreography and on-camera work at the same time, rather than straight actors.
The campaign centres on the idea that TUI handles every detail of your holiday so you don't have to. The slogan puts it plainly: TUI "cross the Ts, dot the Is, and put U in the middle." It's a play on the brand name that doubles as a promise about customer service, and the cast of dancers and singers is there to reinforce the idea of a seamless, joyful experience from booking to beach.
The production values are high by travel-advertising standards. TUI positions the advert as closer to a short musical number than a standard holiday montage, which is why the casting brief called for performers rather than presenters.
Alongside the TV campaign, TUI has worked with content creators on social media. A separate TUI UK advert featuring Helen Laurens, a presenter associated with STV Weather, began circulating in July 2025, suggesting TUI has continued to refresh its on-screen talent beyond the 2018 Bethany Louise Slater campaign. That activity sits in TUI's broader casting and influencer work rather than any single broadcast campaign.
The two strands, broadcast TV and social creator partnerships, are distinct.
TV advert casting is rarely publicised the way film or drama casting is. Production companies and brands typically credit the director and agency rather than individual performers, which means cast members often go unnamed in press releases. Bethany Louise Slater's name surfaced via a Metro feature in 2018, which is unusual. For more recent TUI campaigns, TUI has not published a full cast list, so the supporting dancers and performers in the current advert remain uncredited in any publicly available source as of May 2026.
If you want to track down a specific performer from a recent TUI advert, the most reliable route is to search the Spotlight casting database or check whether the performer has credited the work on their own social media profile. Brands occasionally tag cast members in their own posts, which is how many advert actors become identifiable.
TUI has refreshed its creative approach several times since the Bethany Louise Slater campaign of 2018. The core tone, upbeat, performance-led, holiday-focused, has stayed consistent, but the faces and choreography have changed. TUI's current campaign continues the performance-led approach, though the full cast has not been publicly named by TUI or its agency.
What has stayed constant is the format: a lead performer anchors the advert, supported by a wider ensemble. If you spotted someone specific in the current campaign and want to identify them, TUI's own social channels or the advert's YouTube comments are usually where names appear first.
## Quotations > we're so excited to be planning our holidays as a family of three with TUI UK > — Lauren Saddington (content creator, paid partnership with TUI, Facebook) (https://www.facebook.com/100068801603283/videos/ad-were-so-excited-to-be-planning-our-holidays-as-a-family-of-three-with-tuiuk-t/845292321646196/) ## Frequently asked questions ### who is the actress in the TUI advert 2026 Bethany Louise Slater is the lead actress most closely associated with TUI's TV advertising campaigns. She is a model, actress, and dancer who starred in TUI's 2018 campaign featuring a breathy cover of Chaka Khan's 'Ain't Nobody'. ### what is Bethany Slater known for Bethany Slater is a model, actress, and dancer who became recognisable through TUI's 'all-singing, all-dancing' advertising campaign. She appeared in a 2018 TUI advert where she sang a cover of Chaka Khan's 'Ain't Nobody' on a plane. ### what does the TUI advert say TUI's advertising slogan is that they 'cross the Ts, dot the Is, and put U in the middle.' The campaign centres on the idea that TUI handles every detail of your holiday so you don't have to, with a cast of dancers and singers reinforcing a seamless, joyful experience. ### when was the TUI Bethany Slater advert made Bethany Slater's most notable TUI advert was identified in a Metro article from January 2018. In that campaign, she played a young woman on a plane who tells a flight attendant she'd like to be on holiday faster. ### is Lauren Saddington in the TUI advert Lauren Saddington is a content creator who appeared in a paid partnership post with TUI UK on Facebook published on 3 January, promoting holiday planning as a family of three, but she is not the lead actress in TUI's main TV advertising campaign. ## Sources 1. [Behind-the-Scenes of the TUI Advert | TUIHolidays.ie](https://www.tuiholidays.ie/discover/behind-scenes-tui-advert) (www.tuiholidays.ie) 2. [AD we're so excited to be planning our holidays as a family of three ...](https://www.facebook.com/100068801603283/videos/ad-were-so-excited-to-be-planning-our-holidays-as-a-family-of-three-with-tuiuk-t/845292321646196/) (www.facebook.com) 3. [Who is the woman in the TUI advert? | Metro News](https://metro.co.uk/2018/01/15/woman-tui-advert-7231193/) (metro.co.uk)