The actress in the Vinted UK advert is Jasmin Ashleigh Horton, who plays a character called Maya. If you have been trying to place her face after seeing the ad on TV or online, that is your answer. She is not a household name yet, which is exactly why so many people end up searching for her.
Jasmin Ashleigh Horton takes on the role of Maya in the Vinted UK campaign. The character walks viewers through the appeal of buying and selling secondhand clothing on the platform, which is Vinted's core pitch to UK shoppers.
Horton is represented by the Hero Talent Group, who announced her casting as Maya in the Vinted spot via their Instagram on October 29, 2025. Vinted has not published a full cast list or production breakdown for the advert, so details about supporting cast members remain thin.
It is common for brands like Vinted to cast relatively new or emerging talent in lead roles. It keeps costs down and avoids the baggage that comes with celebrity endorsement, whilst still putting a relatable face at the centre of the ad.
Yes. A voiceover artist has been reported in connection with the Vinted UK campaign, though the specific name Alix and her representation by Great British Voices could not be independently confirmed from available sources. The voice you hear narrating the ad is separate from Jasmin Ashleigh Horton's on-screen performance as Maya.
Voiceover artists rarely get named in the credits viewers see. That is why people sometimes conflate the on-screen actress with the voice they hear. They are two different people here.
This comes up a lot alongside the advert question, probably because Vinted has leaned into the idea that everyone, celebrities included, sells their old clothes online now.
Jameela Jamil, the British actress and presenter, has a known Vinted account and has been referenced in connection with celebrity Vinted use, though the specific publication and event details could not be independently verified. She is one of the more prominent public figures openly using the platform rather than simply endorsing it.
That distinction matters. Jamil is a user, not a paid face for the brand. The paid face, at least in the UK campaign most people are searching about, is Jasmin Ashleigh Horton as Maya.
Vinted has run high-frequency TV campaigns in the UK, which means the ads appear often enough that viewers start to recognise the faces in them. When someone appears repeatedly in your ad breaks but is not already famous, curiosity follows naturally.
The secondhand clothing market has also grown considerably. As of 2026, platforms like Vinted, Depop, and eBay's fashion category compete hard for the same UK audience, and advertising spend has followed. More ads mean more people asking "who is that?" after seeing them.
If you spotted someone else in a different Vinted ad and are trying to identify them, bear in mind the brand has run multiple campaigns across different formats. The Maya character and Jasmin Ashleigh Horton are specifically associated with one of the more widely seen UK spots, but Vinted does rotate its creative, so another face in another ad may be an entirely different actor.
## Frequently asked questions ### who is the actress in the vinted advert uk Jasmin Ashleigh Horton stars as Maya in the Vinted UK advert. She is represented by Hero Talent Group, who announced her casting on October 29, 2025. Horton is an emerging actress rather than a household name, which is typical for Vinted's advertising approach. ### what is the character name in vinted advert The main character in the Vinted UK advert is called Maya, played by Jasmin Ashleigh Horton. Maya walks viewers through the benefits of buying and selling secondhand clothing on the Vinted platform. ### does vinted advert have voiceover Yes, the Vinted UK advert features a voiceover. A voiceover artist named Alix, represented by Great British Voices, has been reported in connection with the campaign, though full production details have not been officially confirmed by Vinted. ### jasmin ashleigh horton vinted actress Jasmin Ashleigh Horton is the actress who plays Maya in the Vinted UK advert. She is managed by Hero Talent Group and was cast in the role as part of Vinted's strategy to use emerging talent rather than established celebrities for their campaigns. ## Sources 1. [Instagram](https://www.instagram.com/reel/DQY8vZAjVYP/) (www.instagram.com) 2. [Vinted trend that sees celebs flog old tat & freebies for a quick buck is tacky - but THIS is what really boils my blood](https://www.thesun.co.uk/fabulous/38912729/vinted-trend-celebs-flog-tat-boils-blood/) (www.thesun.co.uk) 3. [Instagram](https://www.instagram.com/reel/DQUlt0sDVgf/) (www.instagram.com) 4. [Alix - British Female Voiceover at Great British Voices](https://greatbritishvoices.co.uk/talents/british-female-voiceover/) (greatbritishvoices.co.uk)