Yiannis Vassilakis is the actor in the UK Head and Shoulders advert, serving as the European advertising face for the anti-dandruff shampoo brand. He is best known in the UK for appearing in the Head and Shoulders 'I Don't' campaign.
Yiannis Vassilakis is a professional actor whose most recognisable UK work, as of May 2026, is the Head and Shoulders advertising campaign. His IMDb listing credits him with the Head and Shoulders advertising work, which explains why British viewers keep spotting the same man across multiple Head and Shoulders spots. Head and Shoulders is a P&G (Procter & Gamble) brand, and the UK campaign is part of a broader European push.
It is the clearest sign he is building a screen career beyond commercial work.
The 'I Don't' campaign is the Head and Shoulders advertising series most closely associated with Vassilakis in the UK. The tagline plays on confidently dismissing dandruff as a concern, a fairly standard move for the brand. Vassilakis appears as the lead male figure, which is how most UK viewers first recognise his face.
A Head and Shoulders advert featuring Yiannis Vassilakis has been reported as filmed at a Sainsbury's store in London, based on social media accounts from the shoot. Sainsbury's is a common choice for FMCG (fast-moving consumer goods) brands when they want a recognisable British retail backdrop. The location gives the ad an everyday feel rather than a studio-polished one.
Claudia Winkleman, the television presenter, has been linked to the Head and Shoulders campaign in social media posts, with sightings circulating on TikTok and Instagram.
Vassilakis has the kind of face that registers without being immediately placeable. That is exactly what makes people reach for a search engine. He is not a household name in the UK yet, so viewers recognise him from the ad itself rather than from prior TV or film work. The gap between recognition and identification is what drives searches like this one.
The Claudia Winkleman connection adds another layer. When a well-known presenter appears alongside a less familiar actor, viewers tend to search for both, and the less famous person ends up with a lot of curious traffic.
His IMDb page is the most reliable source for confirmed credits, listing the Head and Shoulders work. Social media accounts under his name carry behind-the-scenes content, including footage from the Sainsbury's shoot that circulated on Instagram and TikTok. For brand-level information about the campaign itself, the Head and Shoulders UK press office or the P&G newsroom are the appropriate sources, though neither has published a detailed cast breakdown for the 'I Don't' series as of May 2026.
## Frequently asked questions ### who is the actor in head and shoulders advert UK Yiannis Vassilakis is the actor in the UK Head and Shoulders advert, serving as the European advertising face for the anti-dandruff shampoo brand. He is best known in the UK for appearing in the Head and Shoulders 'I Don't' campaign. ### where was head and shoulders advert filmed London A Head and Shoulders advert featuring Yiannis Vassilakis was filmed at a Sainsbury's store in London, according to reports from the shoot. ### was Claudia Winkleman in head and shoulders advert UK celebrity presenter Claudia Winkleman was reported alongside actor Yiannis Vassilakis during the filming of a Head and Shoulders advert at a Sainsbury's location in London. ### what is the I Don't head and shoulders campaign The 'I Don't' campaign is the Head and Shoulders advertising series most closely associated with Yiannis Vassilakis in the UK. The tagline plays on confidently dismissing dandruff as a concern, with Vassilakis appearing as the lead male figure. ### what other acting roles has Yiannis Vassilakis done Beyond his Head and Shoulders advertising work, Yiannis Vassilakis has an upcoming acting credit in a production called 'Bloodlines', in which he plays the character Ethan Madison, currently listed as post-production on IMDb. ## Sources 1. [TikTok](https://www.tiktok.com/@ihomeeducate/video/7523249108572851478) (www.tiktok.com) 2. [Instagram](https://www.instagram.com/reel/DLsLStQsUmr/?hl=en) (www.instagram.com) 3. [SAINSBURY'S UK | Meeting Celebrity Actor Yiannis Vassilakis in ...](https://www.youtube.com/shorts/7t4H4JyOfb4) (www.youtube.com) 4. [Yiannis Vassilakis - IMDb](https://www.imdb.com/name/nm5689378/) (www.imdb.com)