Who are the actors in the On the Beach advert
The main face of On the Beach adverts in recent years is Paddy McGuinness, the comedian and TV presenter from Bolton. He was signed for a new campaign created by advertising agency Quiet Storm, and by 2025 was into his second year fronting the brand. Actor Kevin Mathurin also appeared in an On the Beach commercial.
Who is Paddy McGuinness and why did On the Beach choose him?
Paddy McGuinness is a stand-up comedian and TV presenter. He grew up in Bolton and has a broad, recognisable appeal across UK audiences, which fits a brand selling family beach holidays to mainstream British holidaymakers.
On the Beach describes itself as the UK's biggest beach holiday specialist, so pairing the brand with a familiar, warm-natured face makes more sense than going for someone niche or aspirational. McGuinness brings unpretentious fun, which sits well alongside the company's positioning around affordable family getaways.
What adverts has Paddy McGuinness appeared in for On the Beach?
The campaign launched in January 2024 with TV and radio adverts. By 2025, On the Beach and Quiet Storm extended McGuinness into digital video content for online platforms, social media, and the On the Beach brand app. That 2025 activation was the first time he appeared in content beyond TV and out-of-home advertising for the brand.
His presence was also extended across customer journey touchpoints, including emails and booking forms. Most celebrity campaigns stay in broadcast media, so taking a spokesperson into transactional communications like booking confirmations is an unusual move. It suggests the partnership is seen as a long-term brand asset rather than a one-off campaign.
Who made the On the Beach adverts?
The creative agency behind the McGuinness campaign is Quiet Storm, founded by Trevor Robinson OBE, who serves as Creative Director. Robinson has spoken about the relationship between McGuinness and the brand as a genuine collaboration rather than a straightforward endorsement deal.
As Robinson put it: "Working with Paddy McGuinness and On the Beach has been a long-standing partnership and genuine collaboration that continues to grow creatively, right through the customer journey."
Quiet Storm has a track record of producing emotionally direct, character-led advertising. The McGuinness campaign fits that pattern squarely. On the Beach also launched a nationwide campaign in Ireland starring McGuinness, created by Quiet Storm, marking the brand's entry into the Irish market.
Who else has appeared in On the Beach adverts?
Actor Kevin Mathurin, known to UK audiences from TV drama roles, has appeared in On the Beach commercials. His specific role in the brand's advert timeline relative to the McGuinness campaign has not been independently confirmed. The brand's advertising history goes back to at least 2015, though the current campaign structure centres firmly on McGuinness as the lead spokesperson.
Is the On the Beach advert actor the same in 2025 and 2026?
Paddy McGuinness has been the public face of On the Beach's advertising, with the 2025 campaign extending his role considerably. If you have seen a recent On the Beach advert on TV, on social media, or in a booking confirmation email, the presenter is almost certainly McGuinness.
The broader campaign, built around Quiet Storm's creative direction and McGuinness's recognisable persona, looks like a settled long-term arrangement rather than a rotating series of celebrity faces. For a brand competing in a crowded online travel market, that consistency is a deliberate choice.
Working with Paddy McGuinness and On the Beach has been a long-standing partnership and genuine collaboration that continues to grow creatively, right through the customer journey.
Frequently asked questions
- who is the actor in On the Beach adverts UK
- Paddy McGuinness, a comedian and TV presenter from Bolton, is the main face of On the Beach adverts. He was signed for a campaign created by advertising agency Quiet Storm, announced in January 2024, and by 2025 was in his second year working with the brand.
- when did Paddy McGuinness start advertising On the Beach
- Paddy McGuinness was signed by On the Beach for a new campaign announced on 2 January 2024. The initial campaign featured TV and radio adverts, with digital video content added in 2025.
- what adverts has Paddy McGuinness done for On the Beach
- McGuinness has appeared in TV and radio adverts for On the Beach since January 2024. By 2025, he also starred in digital videos for online platforms, social media, and the On the Beach brand app, plus content across emails and booking forms.
- who else appeared in On the Beach commercials
- Actor Kevin Mathurin appeared in an On the Beach commercial, with that original advert campaign dating back to 2015.
- why did On the Beach choose Paddy McGuinness
- On the Beach chose Paddy McGuinness because he has broad, recognisable appeal across UK audiences and brings unpretentious fun that aligns with the brand's positioning around affordable family beach holidays. His warm-natured personality fits well with On the Beach's identity as the UK's biggest beach holiday specialist.
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Sources
- Who is that actor in On the Beach advert - TheMarketingblog (themarketingblog.co.uk)
- On The Beach snaps up Paddy McGuiness for new holiday campaign (www.marketing-beat.co.uk)
- The original advert campaign in 2015.... I caught the frizzbie every ... (www.facebook.com)
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