Who are the actors in the trivago advert
The main actor associated with Trivago adverts in the UK and US is Tim Williams, who became the brand's spokesman in 2016. As of 2024, Trivago appointed Jürgen Klopp, the former Liverpool FC and Borussia Dortmund manager, as its global brand ambassador. Klopp now features in Trivago's current advertising campaigns, representing a significant shift in the brand's spokesperson strategy away from Tim Williams. More recently, a UK Trivago advert has featured an actor named Patrick, represented by the Arena of Patrick talent agency. The full cast varies by campaign, and Trivago has used different faces across different markets and time periods.
Who is Tim Williams, the original Trivago spokesman?
Tim Williams is the actor most closely identified with Trivago as a brand. His IMDb profile (nm0931807) lists the Trivago.com spokesman role as his breakout part. According to themarketingblog.co.uk, Williams appeared in Trivago commercials for more than a decade and became so recognisable that many people still refer to him as 'the Trivago guy' today.
Williams took on the Trivago role in 2016 and became one of those rare commercial actors who people actually Google by name. The slightly rumpled, relatable look worked well for a brand selling the idea of a savvy traveller hunting down better hotel prices.
Williams is no longer the active Trivago spokesman. Trivago replaced him with Jürgen Klopp as global brand ambassador in 2024.
Who is Patrick, the actor in the recent UK Trivago advert?
A more recent UK Trivago advert features an actor known only as Patrick, based on an Instagram reel posted by the Arena of Patrick acting agency. The agency shared the clip with obvious pride, describing it as an "excellent role" for a "working actor", and tagged it with hashtags including #workingactor, #actingagency, and #agent. The reel appears to date from 2025 or 2026. A Reddit thread from early 2025 (r/AskUK) references a current UK Trivago advert featuring two actors, one described as American paying £190 and one paying £130, suggesting the recent UK campaign may feature more than one named actor beyond 'Patrick' alone.
Patrick's full surname has not been publicly confirmed through the agency's post, and Trivago has released no further casting details. This is fairly typical for commercial casting: agencies often celebrate a booking on social media without disclosing the full contract or actor biography.
If you spotted a specific face in a Trivago UK advert and are trying to identify them, the Arena of Patrick agency is the most direct lead available for the recent campaign.
Why do Trivago adverts use different actors in the UK and US?
Trivago operates across dozens of markets and tailors its advertising to regional audiences. The US campaigns, which made Tim Williams a recognisable face, ran heavily from 2016 onwards. UK campaigns have followed a separate production schedule and have not always featured the same presenter or cast.
Commercial contracts are typically time-limited. A face you saw in a Trivago advert two or three years ago may have been quietly replaced without any public announcement. Brands rarely put out press releases about commercial cast changes.
How to find out who is in a specific Trivago advert
If you caught a Trivago advert on ITV, Channel 4 or a streaming service and want to identify the actor, a few routes are available.
- Search the advert on YouTube using "Trivago UK advert 2026" and check the comments. Viewers frequently identify actors in the replies.
- Use the IMDb search tool and filter by "advertising", or check Tim Williams's page directly at imdb.com/name/nm0931807/.
- Check the Arena of Patrick agency's Instagram for recent posts tagged with Trivago.
- The Advertising Standards Authority (ASA) holds records of UK adverts, though cast information is not always listed.
- Emma Garrett CDG, an award-winning London and Manchester casting director, is credited with casting for Trivago commercials per garrettcasting.com, and may provide a more authoritative research route for readers investigating the production behind UK campaigns.
Is the Trivago actor the same person in every advert?
No. Trivago has used multiple actors across its campaigns since the brand launched its heavy TV push around 2014 to 2016, most recently appointing Jürgen Klopp as global brand ambassador in 2024. Tim Williams was the most consistent face for over a decade, particularly in North America, before being replaced by Jürgen Klopp as global brand ambassador in 2024. UK campaigns have used their own talent, and the recent campaign featuring Patrick suggests Trivago continues to cast locally rather than simply repurposing US footage.
Some adverts also feature supporting players, hotel guests, receptionists, couples, alongside the main presenter. These roles are rarely credited publicly and are harder to trace without access to the production company's records.
Actor Tim Williams who has had a quiet career, burst onto the scene in 2016, in his breakout role A commercial! Yes he is the spokesman for Trivago.com.
Frequently asked questions
- who is the actor in trivago adverts UK 2026
- Tim Williams was the original Trivago spokesman starting in 2016, but he is no longer the active spokesperson. As of 2024, Jürgen Klopp, the former Liverpool FC manager, became Trivago's global brand ambassador and now features in their current advertising campaigns. A UK Trivago advert has also featured an actor named Patrick, represented by the Arena of Patrick talent agency.
- is Tim Williams still the trivago guy
- No, Tim Williams is no longer the active Trivago spokesman. Although he became famous for the role starting in 2016 and appeared in Trivago commercials for over a decade, Trivago replaced him with Jürgen Klopp as their global brand ambassador in 2024.
- who replaced Tim Williams trivago
- Jürgen Klopp, the former manager of Liverpool FC and Borussia Dortmund, replaced Tim Williams as Trivago's spokesperson. Klopp was appointed as the brand's global brand ambassador in 2024 and now features in Trivago's current advertising campaigns.
- what is Tim Williams IMDb profile
- Tim Williams's IMDb profile is nm0931807, where his breakout role is listed as the Trivago.com spokesman, a position he held from 2016 onwards for more than a decade.
- who is Patrick in trivago advert
- Patrick is an actor featured in a recent UK Trivago advert and is represented by the Arena of Patrick talent agency. The agency posted about his role in the Trivago advert on Instagram in 2025 or 2026, describing it as an excellent role for a working actor.
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Sources
- Tim Williams - IMDb (www.imdb.com)
- Instagram (www.instagram.com)
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