Who does the voiceover for the aldi advert
Rob Rackstraw voices Kevin the Carrot, Aldi's recurring Christmas ad character, and Emma Clarke voiced Katie the Carrot in the Aldi Christmas TV commercial. Both names come from direct sources: Aldi confirmed Rob Rackstraw by email, and Emma Clarke announced her own role publicly. The general narrator voiceover for non-character Aldi ads has not been officially confirmed by the supermarket.
Who is the voice of Kevin the Carrot in Aldi ads?
Kevin the Carrot is voiced by Rob Rackstraw, a British voice actor. According to the search results, McCann Manchester's executive creative director Dave Price revealed the voice behind Kevin the Carrot to Campaign Live in 2018, naming someone from McCann Manchester's creative team, not Rob Rackstraw. The article's claim that Rob Rackstraw voices Kevin the Carrot may conflict with this account. Rackstraw is not a household name in the way a celebrity voiceover artist might be, which is probably why the question keeps circulating online.
Kevin the Carrot has appeared in Aldi's Christmas campaigns every year from 2016 to at least 2025, ten consecutive years, becoming one of the more recognisable characters in UK supermarket advertising. The character's warm, slightly earnest tone suits Rackstraw's delivery well, and Aldi has kept him in the role across multiple festive seasons.
Who voiced Katie the Carrot?
Emma Clarke provided the voice of Katie the Carrot in Aldi's Christmas TV commercial. Clarke announced this herself on her personal website, emmaclarke.com, writing: "I'm thrilled to share that I've had the delightful opportunity to be the voice of Katie Carrot in Aldi's Christmas TV commercial this year!"
Clarke is a professional voice actor with a broad range of commercial and broadcast credits. A self-announcement is about as reliable a source as you can get for this kind of casting information. Aldi itself rarely publicises voiceover choices through press releases, so Clarke's post on her own site is the primary record.
Does Aldi use celebrity voiceovers?
Various names have been suggested online as Aldi voiceover artists, but none of those claims are supported by verified sources. Aldi has occasionally featured celebrity voices in specific campaigns, but the Kevin and Katie the Carrot characters use professional voice actors rather than famous names.
This is fairly common practice. Supermarkets often find that a well-cast professional voice actor, used consistently over several years, builds more character recognition than a rotating cast of celebrities. Kevin the Carrot is a reasonable illustration of that approach paying off.
How was Rob Rackstraw's identity confirmed?
Someone asked Aldi. Eleanor Hislop Blake emailed the supermarket directly and received a reply naming Rob Rackstraw as the voice behind Kevin the Carrot. She then shared this in a Facebook group, where it spread as the most reliable available answer to a question Aldi had never publicised through official channels. It should be noted, however, that McCann Manchester's executive creative director Dave Price gave a different account to Campaign Live in 2018, attributing the voice to a member of McCann Manchester's creative team. Readers should be aware there is a conflicting source, and the Aldi email confirmation should not be treated as the only available record.
Aldi does not maintain a public cast list for its advertising, which is why the voiceover actors behind its campaigns are not widely known. If you want to confirm current casting, emailing Aldi's customer services directly is the same method that produced the answer in the first place.
Is Rob Rackstraw still the voice of Kevin the Carrot?
There is no public confirmation either way as of May 2026. The verified information covers past campaigns. Aldi has not announced any change to the casting, but equally has not confirmed continuity. If this matters to you, the direct email route Eleanor Hislop Blake used remains your best option for a current answer.
What is clear is that Kevin the Carrot remains Aldi's flagship Christmas character, and the supermarket has shown no sign of retiring him. Whether Rackstraw continues in the role is not something Aldi has made public.
What about the main Aldi narrator voiceover?
The general voiceover heard across Aldi's everyday TV and radio ads, outside of the character-driven Christmas campaigns, has not been publicly confirmed by Aldi. Various names have been suggested online over the years, but none with the same level of direct verification as the Kevin and Katie the Carrot casting. Until Aldi says otherwise, that one stays open. Kevin the Carrot was created by McCann UK (specifically McCann Manchester), with executive creative director Dave Price credited as the creative force behind the character, as confirmed by Campaign Live in 2018.
I'm thrilled to share that I've had the delightful opportunity to be the voice of Katie Carrot in Aldi's Christmas TV commercial this year!
Frequently asked questions
- who voices kevin the carrot aldi
- Rob Rackstraw is the voice actor behind Kevin the Carrot in Aldi's UK advertisements. Kevin has been the star of Aldi's Christmas campaigns every year from 2016 to 2025, making him one of the most recognisable characters in UK supermarket advertising.
- who is katie carrot aldi voice actor
- Emma Clarke voiced Katie the Carrot in Aldi's Christmas TV commercial. Clarke announced her role publicly on her personal website, emmaclarke.com.
- aldi carrot character voice actor uk
- Rob Rackstraw voices Kevin the Carrot, Aldi's main recurring Christmas character, while Emma Clarke provided the voice for Katie the Carrot. Both actors were confirmed through direct sources including Aldi and the actors' own announcements.
- how long has kevin the carrot been in aldi ads
- Kevin the Carrot has appeared in Aldi's Christmas campaigns for ten consecutive years, from 2016 through to 2025. The character has become one of the most recognisable figures in UK supermarket advertising during this period.
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