Who is in the latest loreal advert

L'Oréal Paris's most talked-about UK campaigns in 2025 and 2026 feature Gillian Anderson, Simone Ashley, and a group of ten influencers all aged 45 and over. The brand runs several overlapping campaigns at once, so the face you saw depends on which advert caught your eye. Here is a breakdown of who is appearing and where.

Who are the main L'Oréal Paris ambassadors in the UK right now?

Gillian Anderson is one of the most prominent names. She stars in the Age Perfect campaign, which targets women over 50, and the shoot took place in Paris. Anderson is a good fit for the brief: she has spoken openly about ageing on her own terms, and the campaign leans into that.

Simone Ashley, best known to UK audiences from Bridgerton, was named a L'Oréal Paris UK ambassador more recently, appearing in a campaign built around diversity and strength. Her addition broadens the brand's age range considerably, sitting at the opposite end of the spectrum from the Age Perfect work.

What is the mature influencer campaign?

L'Oréal Paris launched what it described as its first mature creator-led campaign, featuring ten influencers all aged 45 and over. The eldest is an Instagram personality known as 'Lady Silver', who has built a following around silver hair and later-life style. CEW UK reported the campaign as a shift toward using social media creators rather than traditional celebrities for this age group.

The age thresholds matter. The influencer campaign requires participants to be at least 45. The Age Perfect line, fronted by Gillian Anderson, targets women over 50. These are separate campaigns with different products, which is why you might see quite different faces depending on whether you are watching a TV spot or scrolling Instagram.

Which L'Oréal hair adverts have been running?

A L'Oréal Hyaluron Pure hair product advert was released on 4 July 2025 via an Instagram Reel. The voiceover line is: "I need fresh and hydrated hair. I can have it all." The speaker in that reel was not publicly identified in the caption. If you spotted a hair advert and are trying to place the face, the Hyaluron Pure campaign is the most likely candidate for anything running across social media from mid-2025 onward.

Why does L'Oréal use so many different faces?

The brand runs product-specific campaigns rather than one global advert. Skincare, hair colour, mascara, and haircare lines each get their own talent and their own brief. There is no single answer to "who is in the L'Oréal advert" because the cast changes depending on the product, the channel, and the target demographic.

The mature influencer push is a deliberate response to criticism that beauty advertising skews young. By featuring ten creators aged 45 and over, including Lady Silver as the eldest, L'Oréal Paris is making a visible point about who its products are for. The Gillian Anderson Age Perfect campaign reinforces the same message at the 50-plus end of the market.

How to identify a specific L'Oréal advert you have seen

If you caught an advert on TV and want to identify the person in it, search L'Oréal Paris UK's official Instagram or YouTube channel and filter by recent uploads. The brand tags its campaigns clearly by product line. For the Age Perfect work, search for Gillian Anderson alongside the product name. For the influencer campaign, searching 'Lady Silver L'Oréal' will surface the relevant content. The Hyaluron Pure hair advert is findable directly via L'Oréal Paris UK's Instagram Reels from July 2025.

If the face you saw does not match any of the above, it may be from a regional campaign or a paid partnership that did not receive a formal press announcement. That is increasingly common as brands shift budget toward creator content that runs only on social platforms, often without any fanfare at all.

I need fresh and hydrated hair. I can have it all.

Tags: loreal-parisgillian-andersonsimone-ashleybeauty-advertisinginfluencer-marketingage-diversity