Who is the actress in the verisure alarm advert
The actress in the Verisure alarm advert is Angela Scanlon, an Irish TV presenter known for her work on Strictly Come Dancing, The One Show, and Your Home Made Perfect. She fronts the UK television campaign for Verisure, the home security company.
Who is Angela Scanlon?
Angela Scanlon is an Irish TV presenter who has built a profile across UK and Irish television. She's recognised for a warm, upbeat presenting style, which the Verisure campaign leans into. A review by DecisionMarketing, a UK marketing trade publication, described the spot as fronted by Scanlon in what it called her first "cheeky" TV ad (noting a previous Olay ad as a possible exception). That's a fair summary of how she comes across on screen.
Verisure chose Scanlon as the lead face of the campaign as part of a broader refresh, with the advert marking debut work from Brothers & Sisters, the agency Verisure had taken on, whose chief executive Matt Charlton described Verisure as 'a hugely successful brand who have an ambition to do better and better creative work'. Whether she is a long-term brand ambassador or appeared for a single campaign has not been confirmed publicly.
What is the tone of the Verisure advert?
The advert takes a lighter, more 'cheeky' approach than you might expect from a home security brand, departing from Verisure's previous campaigns in which a group of friends discussed the joys of home security and the one without a system rushed to get one. Verisure sells monitored alarm systems, a category that often leans on fear and urgency in its advertising. This campaign goes a different way, using Scanlon's personality to make the product feel approachable rather than alarming (in the bad sense). A separate, later Verisure campaign (visible on ITV Lorraine's Facebook) features a 'terrified woman' contacting Verisure, suggesting the brand has run multiple concurrent or sequential creative approaches with different tones.
The DecisionMarketing review was not entirely flattering about the creative direction, suggesting the tone sits some distance from a conventional security ad. Using a recognisable and likeable presenter is still a sensible strategy for a brand trying to widen its audience beyond the security-anxious demographic.
Who makes Verisure alarms?
Verisure is a European home security company with a large UK operation. It offers professionally monitored alarm systems, meaning a response centre watches for alerts rather than leaving it to the homeowner. The brand competes with companies like ADT and Ring in the UK market. Its advertising has become more prominent on UK television over the past few years as it has pushed for wider consumer recognition.
Is the actress in the advert Anna Friel?
No. Some older online sources incorrectly name Anna Friel as the actress in the Verisure advert. That information is wrong. Anna Friel is an English actress with a separate career in film and television, and she does not appear in Verisure's UK advertising. The presenter in the Verisure UK TV advert is Angela Scanlon.
If you saw a different version of the advert, or a regional variant, the casting could differ. The widely aired UK campaign features Scanlon, as confirmed by coverage in DecisionMarketing.
Where can you watch the Verisure advert?
The advert has aired on mainstream UK television channels. Verisure has a YouTube channel, but at the time of the campaign's launch the advert was not available there according to DecisionMarketing, which noted it had 'received no PR and is not even available on YouTube'.
New agency's first ad starring 'comedic' Irish TV presenter Angela Scanlon is far from
Frequently asked questions
- who is the actress in the Verisure advert UK
- Angela Scanlon, an Irish TV presenter, is the lead actress in the Verisure UK alarm advert. She's known for her work on Strictly Come Dancing, The One Show, and Your Home Made Perfect.
- is Angela Scanlon a brand ambassador for Verisure
- Angela Scanlon fronts the Verisure UK television campaign, but whether she is a long-term brand ambassador or appeared for a single campaign has not been confirmed publicly by the company.
- what agency created the Verisure advert with Angela Scanlon
- Brothers & Sisters, a new agency that Verisure took on, created the advert featuring Angela Scanlon. It marked the agency's debut work with the home security brand.
- what is Angela Scanlon known for
- Angela Scanlon is an Irish TV presenter recognised for her warm, upbeat presenting style. She has appeared on major UK and Irish television shows including Strictly Come Dancing, The One Show, and Your Home Made Perfect.
- what tone does the Verisure advert have
- The Verisure advert takes a lighter, more 'cheeky' approach than typical home security adverts, departing from Verisure's previous campaigns which featured groups of friends discussing home security benefits.
Was this article useful?
Thanks — your feedback was recorded.
Sources
- Verisure home security: Is this what sells these days? - DecisionMarketing (www.decisionmarketing.co.uk)
Comments
0 comments
Loading comments…