Who is the dog in the new flash advert

The dog in the new Flash advert is a puppy named Flash, who takes the starring role in Guide Dogs' 90th-anniversary campaign. The advert was created to mark nine decades of the charity, with the puppy giving the campaign its name and its emotional centre.

Actress Joanna Page voices Flash in a separate audio version of the advert, made specifically for people with sight loss. As Guide Dogs confirmed, Flash is voiced by actress Joanna Page in a separate audio version of the advert created specifically for people with sight loss. That detail matters because it reflects what the campaign is actually about, bringing the story of a guide dog to audiences who may never see the visual version.

The 90th-anniversary push marks a significant milestone for the charity, which has been training guide dogs and supporting blind and partially sighted people in the UK since the 1930s. Putting a puppy named Flash at the centre gives the campaign an immediate emotional pull. The decision to produce an accessible audio version alongside the main advert shows the charity applying that same thinking to its own communications, which is not something every organisation manages.

Joanna Page is best known to UK audiences as Stacey in Gavin and Stacey, so her voice brings warmth and familiarity to the character. The audio advert is a relatively rare example of a charity producing an accessible version of its own campaign from the outset, rather than as an afterthought.

If you spotted the puppy and wanted to know more, the campaign was covered in connection with the Guide Dogs 90th-anniversary push. The charity's website has further information about the anniversary and how to support their work.

Flash is voiced by actress Joanna Page in a separate audio version of the advert created specifically for people with sight loss.

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