The song in BMW's '100% Driving Pleasure. 100% Electric' UK TV advert is 'Beautiful Things' by American pop-rock singer-songwriter Benson Boone. Warner Records confirmed the track's use in the campaign on their official Facebook page. If you've been humming it since the ad break, that's the one.

Who is Benson Boone?

Benson Boone is an American pop-rock artist who broke through to mainstream audiences with 'Beautiful Things', a sweeping, emotionally-charged track that became a global streaming hit. His vocal style sits somewhere between early Coldplay and modern pop-rock, which makes the song a natural fit for a car advert that wants to feel both aspirational and approachable.

Warner Records described the pairing simply: "Beautiful Things by Benson Boone is featured in the latest BMW campaign." One commenter on the same post put it more plainly: "A beautiful song for a beautiful driving machine." Hard to argue with that logic.

Which BMW advert uses the song?

The campaign in question is BMW's '100% Driving Pleasure. 100% Electric' advert, which promotes BMW's electric vehicle range. The ad has aired on UK television and focuses on the idea that going electric doesn't mean sacrificing the driving experience BMW is known for. The song choice reinforces that: 'Beautiful Things' carries optimism without being saccharine, which suits the brief.

Is this the only song BMW has used in UK adverts?

No. BMW has a long history of pairing its UK campaigns with carefully chosen music. A Reddit thread from September 2017 shows UK viewers trying to identify the music from a BMW 3 Series TV advert, which suggests the brand has been making memorable music choices for years. The specific track from that 2017 campaign is not confirmed in available sources, so it's best not to guess.

A Spotify track titled 'The soul of BMW | original inspired music for spec commercial', released by Alessandro Rustici in 2025, also circulates online, though this appears to be an independently produced piece inspired by BMW rather than an official campaign track.

Where can you listen to 'Beautiful Things'?

The track is available on all major streaming platforms, including Spotify and Apple Music. Search for Benson Boone - Beautiful Things and you'll find it immediately. It's also on YouTube if you want to watch the official music video alongside the audio.

Why do car brands use pop songs in adverts?

The short answer is emotional association. A song that already carries positive feelings for the listener transfers some of that feeling to the product. BMW's electric range is competing in a crowded market in 2026, and a track with the word 'Beautiful' in the title, sung with genuine conviction, does a lot of the emotional heavy lifting that a voiceover alone cannot.

If you heard the BMW advert and couldn't place the song, you're far from alone. 'Beautiful Things' by Benson Boone is your answer.

Beautiful Things by Benson Boone is featured in the latest BMW campaign.

A beautiful song for a beautiful driving machine.

Frequently asked questions

what song is in the BMW advert 2026 UK

'Beautiful Things' by American pop-rock singer-songwriter Benson Boone is featured in BMW's '100% Driving Pleasure. 100% Electric' UK TV advert. Warner Records officially confirmed the track's use in the campaign on their Facebook page.

who sings the BMW electric car advert music

Benson Boone, an American pop-rock artist, performs 'Beautiful Things' which is used in the BMW electric vehicle campaign. His vocal style blends early Coldplay influences with modern pop-rock sensibilities.

where can I listen to Beautiful Things Benson Boone

'Beautiful Things' by Benson Boone is available on Spotify and other major streaming platforms. The track became a global streaming hit and is easily found by searching the artist and song title.

is Beautiful Things by Benson Boone a new song

'Beautiful Things' achieved mainstream success and is now featured in BMW's 2026 UK advertising campaign, though the track itself has been a streaming hit for some time before its use in the advert.

Sources

1. BMW Advert – 100% Driving Pleasure. 100% Electric – TV Advert Songs (www.tvadsongs.uk)
2. [UK] BMW 3 Series advert (sep 2017). Anybody know the track ID??? (www.reddit.com)
3. "Beautiful Things" by - Benson Boone - is featured in the latest - BMW (www.facebook.com)
4. The soul of BMW | original inspired music for spec commercial - Spotify (open.spotify.com)

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