What is the song in the new ikea advert

The IKEA UK advert that most people are searching for features music by Daughter, the London-based indie folk band. That advert, titled "It won't feel like home 'til it feels like you", ran as part of IKEA UK's #WonderfulEveryday campaign and is available on the official IKEA UK YouTube channel. A separate, widely-watched IKEA UK spot called "Silence The Critics" is also part of the same campaign era and has racked up 2.4 million views.

Which IKEA UK advert are people talking about?

IKEA UK has produced several adverts under the #WonderfulEveryday banner, and two in particular keep coming up in searches. The first is the "It won't feel like home 'til it feels like you" spot, which uses a track by Daughter. The second is "Silence The Critics", a 90-second advert (IKEA UK labels it "TV Advert 90") released around 2019-2020, roughly six years before May 2026. Both sit on the IKEA UK YouTube channel at youtube.com/user/ikeauk, where IKEA publishes both current and archive adverts.

Who is Daughter, the artist in the IKEA advert?

Daughter is a London trio fronted by vocalist Elena Tonra. Their sound sits somewhere between indie folk and atmospheric indie rock, built around sparse guitar lines and Tonra's distinctive voice. They released their debut album "If You Leave" in 2013 and have since become a go-to choice for film and TV licensing, partly because their music tends to suit emotional, domestic scenes rather well. IKEA's choice fits that pattern: the advert leans on warmth and the idea of a house becoming a home.

Where can you stream the Daughter track from the advert?

Daughter's catalogue is available on Spotify, Apple Music, YouTube Music and Amazon Music. If you caught the track on TV and want to identify the exact song, open Shazam while the advert plays and it should return a result within a few seconds. IKEA UK also shared a direct download link via the orcd.co domain in the YouTube description for the "Silence The Critics" advert, so checking the video description on the IKEA UK channel is a quick shortcut.

How do you find any IKEA UK advert song quickly?

The fastest route is the IKEA UK YouTube channel. IKEA typically names each advert clearly and includes music credits or a track link in the video description. If the advert is still airing on TV, Shazam works reliably for this kind of licensed music. Failing that, searching the advert's tagline in quotes, for example "it won't feel like home 'til it feels like you", will surface the YouTube page directly, where the artist credit is usually listed.

What was the #WonderfulEveryday campaign?

IKEA UK's #WonderfulEveryday campaign ran across several years and focused on the idea that ordinary home life has its own quiet pleasures. The "Silence The Critics" advert, with its 2.4 million YouTube views, was a key part of that push. The tagline "It won't feel like home 'til it feels like you" captures the campaign's tone: less about furniture specs, more about personal identity and belonging. Music choices across the campaign reflected that, favouring artists with an intimate, personal sound over anything polished or corporate.

It won't feel like home 'til it feels like you

Silence The Critics

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