What is the song in the peroni advert

The specific song used in the current Peroni Nastro Azzurro UK advert has not been publicly identified by Asahi UK or in any available press material as of May 2026. What we do know is that the advert belongs to the 'Only Peroni' campaign, which launched at the end of March 2026. If you heard a track you want to identify, apps like Shazam or SoundHound are your quickest route to a name.

What is the 'Only Peroni' campaign?

'Only Peroni' is the global creative platform that Peroni Nastro Azzurro launched in late March 2026. Asahi UK, which owns the brand in this market, describes it as a multi-year campaign and the brand's biggest advertising investment in years. Rob Hobart, Marketing Director at Asahi UK, put it plainly: "Only Peroni is a step change in our communication and a return to the brand's DNA that set it apart from the rest of the category 20 years ago."

The campaign runs across both on-trade (pubs, bars and restaurants) and off-trade (supermarkets and off-licences) channels in the UK. You can watch the full UK commercial on YouTube by searching 'Only Peroni UK 2026 commercial Advert'.

What is Peroni Nastro Azzurro and why does the advert look the way it does?

Peroni Nastro Azzurro has been positioned as a premium Italian lager since the Peroni family launched it in 1963. At launch, the family described it as "more than a beer, it's an Italian masterpiece." That Italian identity is central to everything the brand does visually and sonically, which is why the adverts tend to lean into sun-drenched aesthetics and music that feels rooted in Italian culture.

The 'Only Peroni' platform is a deliberate return to that founding idea. Hobart's reference to "20 years ago" points to the early 2000s era when the brand built its premium reputation in the UK, largely on the back of its Italian styling.

How to find the song if Shazam did not catch it

If you heard the track on TV and Shazam missed it, a few other options are worth trying. Search the YouTube video's comment section, viewers regularly identify ad music there. The website WhatSong (whatsong.net) catalogues TV and advert tracks and is updated frequently. You can also post a short clip or hum the melody to Reddit's r/NameThatSong community, which tends to get answers within hours.

Failing all of that, Asahi UK's press office or Peroni's official social media accounts sometimes respond to direct questions about campaign music, particularly when a track generates enough public interest.

Could the music be an original composition?

It is possible. Larger brand campaigns at this budget level sometimes commission original scores rather than licence existing tracks, partly to avoid the cost of music rights and partly to ensure the sound is unique to the brand. Until Asahi UK or the production company confirms the details, there is no reliable way to know whether the music in the 'Only Peroni' advert is a licensed song or a bespoke composition.

Check back here once official confirmation is available. This page will be updated with the track name and artist as soon as the information is confirmed.

Marking the brand's biggest advertising investment in years, Only Peroni is a step change in our communication and a return to the brand's DNA that set it apart from the rest of the category 20 years ago.

Peroni Nastro Azzurro is more than a beer, it's an Italian masterpiece.

Tags: peroniadvertisingbeer-lageronly-peroni-campaignasahi-uk