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The song on the Co-op advert is 'Whoomp! (There It Is)' by Tag Team. It features in the Co-op's campaign titled 'Plot Twist', produced by Girl and Bear and created by advertising agency VCCP.
Which Co-op advert uses this song?
The advert in question is the Co-op 'Plot Twist' campaign. The title fits the track well: 'Whoomp! (There It Is)' is the kind of song that signals a reveal, a moment of surprise, which suits the 'plot twist' concept the campaign is built around.
Who originally recorded 'Whoomp! (There It Is)'?
Tag Team, an Atlanta hip-hop duo, released 'Whoomp! (There It Is)' in 1993. It became one of the biggest party anthems of that decade, reaching the top five in the UK charts and spending months on the US Billboard Hot 100. The song's call-and-response hook makes it instantly recognisable, which is exactly why advertisers reach for it when they want an immediate reaction from viewers.
Who made the Co-op 'Plot Twist' advert?
The production company is Girl and Bear, with VCCP handling the advertising agency duties. Native Music Soho confirmed the track details on their Facebook page, naming the song, artist, production house and agency in a single post. VCCP has handled Co-op's advertising for several years, and Girl and Bear is a UK production company with a track record of high-profile commercial work.
Where can you listen to the song?
Tag Team's 'Whoomp! (There It Is)' is available on all major streaming platforms including Spotify, Apple Music and Amazon Music. Search the track title and artist name and you will find it immediately. The original 1993 recording is the version most people recognise from the advert.
Why do brands pick older tracks for adverts?
A song from 1993 carries built-in familiarity for anyone who grew up in the 1990s, and enough novelty for younger viewers who may not have heard it in this context. For Co-op, a brand that trades heavily on community and shared experience, a track with a crowd-participation hook makes sense. It also sidesteps the risk of a newer song feeling dated quickly, since a 30-year-old classic has already proved its staying power.
If you heard the track on TV and spent ten minutes trying to place it, that is the advert doing its job. The song is 'Whoomp! (There It Is)' by Tag Team, and now you know.
NEW: Co-op 'Plot Twist' Track: 'Whoomp! (There It Is)' by Tag Team Production: @wearegirlandbear Agency: @vccp__.
Frequently asked questions
- what song is on the co-op advert 2026
- 'Whoomp! (There It Is)' by Tag Team is the song featured in the Co-op's 'Plot Twist' advert. The track was originally released in 1993 and has become a recognisable party anthem, making it ideal for the campaign's reveal concept.
- who made the co-op plot twist advert
- The Co-op 'Plot Twist' advert was produced by Girl and Bear, with advertising agency VCCP responsible for the campaign. VCCP has handled Co-op's advertising for several years and Girl and Bear is a UK production company known for high-profile commercial work.
- tag team whoomp there it is original release date
- Tag Team released 'Whoomp! (There It Is)' in 1993. The Atlanta hip-hop duo's track became one of the biggest party anthems of that decade, reaching the top five in the UK charts and spending months on the US Billboard Hot 100.
- where to listen to whoomp there it is co-op advert version
- The Co-op 'Plot Twist' advert version of 'Whoomp! (There It Is)' was confirmed by Native Music Soho on their Facebook page. You can find details about the track through VCCP's advertising agency or Girl and Bear's production portfolio.
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Sources
- NEW: Co-op 'Plot Twist' Track: 'Whoomp! (There It Is)' by Tag Team ... (www.facebook.com)
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